Location: Keizersgracht 62 – 1015 CS Amsterdam – The Netherlands Home office: You can partly work from home, HQ based in Amsterdam
The Company
Bilendi is one of Europe’s leading providers of Market Research Services. Placing data at the heart of its strategy, we service some of Europe’s largest brands and research agencies. Services for Market Research is our largest division with proprietary panels in UK, France, Germany, Denmark, Austria, Finland, Italy, Norway, Spain, Sweden, Switzerland, Belgium and The Netherlands Bilendi works with market research companies, providing respondents for online research surveys and providing software and tools for market research like Bilendi Discuss, Bilendi interactive solutions,.... To support Bilendi in the projected growth of our activities, we are now looking to hire a new position: Community & B2B Marketing Manager Research Panel The Netherlands. You will be in charge of the management of our panel but also the B2B communication in the Netherlands.Elke dag de beste deal voor onze klanten
Met jouw data driven mindset en bijbehorende skills weet jij jouw marketeers van waardevolle inzichten te voorzien. Ook signaleer je hiermee kansen voor nieuwe proposities en optimaliseer je de dagelijkse marketingactiviteiten. Je werkt bij ons als senior marketing analist in een multidisciplinair team dat midden in de business staat. Dat betekent dat je nauw samenwerkt met marketeers en product owers van een van onze segmenten en merken. Je kennis bijschaven en je kennis overdragen doe je vanuit je plek in het expertteam Marketing Intelligence. Deze manier van werken wordt door onze huidige marketing analisten erg gewaardeerd, omdat ze zo direct effect zien van hun werk. Morgen de marketingactiviteiten anders doen, met de inzichten van vandaag. Als senior marketing analist zorg jij dat jouw marketingteam fact based werkt en onze klanten benadert met relevante producten en diensten. Daarbij is inlevingsvermogen in klantgedrag essentieel.The Job
Your key responsibilities will be to: Day-to-DayB2C Marketing - Panel management
General panel management
- You are responsible for activating, managing, retaining and facilitating the community on all platforms.
- You are responsible for the marketing strategy and communication strategy and execution of the panel
- You are the liaison between the brand and the community member and you encourage interaction and dialogue
- You are focused and drive innovation in the field of online research
- You are responsible for the recruitment of new members with a focus on groups that are often underrepresented in general in panels, such as young males and people with a migration background
- You have clear ideas about increasing the experience of research, survey participation and panel membership
- You are responsible for a greater willingness of members to participate in surveys
Recruit qualitative panel members
- Participate in the definition of the acquisition strategy
- Manage the existing acquisition sources: Facebook ads, affiliates, partnerships..
- Initiate and test new paid sources
- Manage free sources: refer a friend..
- Continuous monitoring of the KPI’s regarding conversion and quality of the lead sources
- Design, setup, implement and execute creative barter deals with partners
Manage and optimise the Panel Member Experience
- Participate in the definition of the multichannel CRM strategy
- Manage the animation plan: newsletters, push notifications...
- Manage trigger campaigns
- Manage the multi-channel panel member experience: from survey invites to messages displayed on survey end pages
- Implement actions to optimise the qualification rate of the members
- Manage social media
- Manage the rewards
Manage and optimise the Panel Member Experience
- Participate in the definition of the multichannel CRM strategy
- Manage the animation plan: newsletters, push notifications...
- Manage trigger campaigns
- Manage the multi-channel panel member experience: from survey invites to messages displayed on survey end pages
- Implement actions to optimise the qualification rate of the members
- Manage social media
- Manage the rewards
Manage and optimise the platforms
- Website, app
- Provide content support
B2B
B2B Marketing
- Implement B2B communication strategy in the Netherlands.
- Design and implement a predictable lead generation funnel for sales
- Setup and manage SEA, SEO, Social, Display (dsp), affiliate and email campaigns
- Organize and manage events
- Manage the content on the website and other marketing materials
- Deep dive into industry research to create commercially successful editorial output; identification for the opportunity of development of content
- Develop & grow relations with relevant market stakeholders & thought leaders
- Provide strategic & technical sector & geographical market information to the marketing & sales departments, including value propositions, competitive events analyses & market mapping information
- Write commercially viable content for newsletter articles, conference agendas & marketing sales collateral
- Conduct in-depth phone &/or face to face interviews with thought leaders for breaking content
Analysis and reporting
And You
And You
- Preferably have experience with innovative recruitment methods in the field of social media
- Have good knowledge of which target groups are present on which social media, and how best to address them
- Experience in the research or marketing world is a plus.
- You follow the news closely. Experience in journalism is a plus.
- You already have 3-4 years experience in digital marketing
- Experience in dealing with web-based tools (e.g. content management systems, Google Adwords or Analytics)
- Very good time management and strong organizational skills
- Very good communication and teamwork skills
- Creativity and inventiveness are a great advantage
- Confident feeling for language and a high affinity for numbers
- Perfect command of written and spoken Dutch. Fluent in English
- Good knowledge of business life in the Netherlands
